Tech Audit: Crawlability, Indexing & CWV
Core Web Vitals:
- LCP < 2.5s, CLS < 0.1, INP < 200ms
- Split monitoring: marketing site vs. app
- Prioritize largest contentful elements
Crawl & Indexing:
- XML sitemap clean and complete
- Robots.txt not blocking key paths
- Noindex tags only on intentional pages
- Internal links crawlable and descriptive
Structured Data:
- Article schema on blogs
- Product schema on pricing pages
- FAQ schema on support pages
Learn more about our B2B Technical SEO Audit services
Content Audit: Topical Gaps & Refresh Strategy
Topical Gap Analysis:
- Competitor benchmarking by keyword clusters
- Are you covering full decision-stage content?
- Missing TOFU/MOFU/BOFU pages?
Content Refresh:
- Content > 12 months old reviewed quarterly
- Update stats, examples, dates
- Improve headings, media, and keyword usage
Duplication & Cannibalization:
- Detect using GSC + Screaming Frog/JetOctopus
- Merge or 301 thin/duplicate pages
Link Profile: Authority & Distribution
Domain Rating & Link Velocity:
- DR > 50 ideal for mid-market B2B SaaS
- Steady backlink growth (monthly review)
Anchor Text Health:
- Mix of branded, exact, and URL anchors
- Avoid over-optimized exact match anchors
Link Source Diversity:
- Editorial links from SaaS/tech media
- Contributions, guest posts, podcasts
Programmatic SEO: Risk Factors to Flag
Duplicate Titles/Meta Across Pages:
- Parametric URLs with no canonical strategy
- Page templates that ignore content uniqueness
Index Bloat:
- Check index coverage in GSC
- Limit thin pages from internal search results or UGC
Hreflang & Internationalization:
- Ensure hreflang matches declared language/region
- Avoid broken self-referencing tags
Prioritization Matrix: What to Fix First
| Severity | Effort | Fix Examples |
|---|---|---|
| High | Low | Robots.txt blocking crawl, missing sitemap |
| High | High | Duplicate content from programmatic pages |
| Medium | Low | Missing alt tags, bad meta titles |
| Low | Low | Blog post CTAs not above the fold |
FAQs
What tools do I need to run a SaaS SEO audit checklist?
You’ll need Google Search Console, GA4, Screaming Frog, and a rank tracker. Optional: JetOctopus, SurferSEO, Ahrefs.
How often should I run a SaaS SEO Audit Checklist?
We recommend full audits every 6 months, with mini-checks monthly.
Is this checklist suitable for B2B SaaS only?
It’s optimized for B2B, but most items apply to B2C SaaS as well.
Do you offer done-for-you SaaS SEO Audit Checklists?
Yes! Book a strategy call to get a full audit from our team.
