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🏆 Novalab is a Search Engine Land Awards 2026 Finalist - Best B2B SEO Initiative

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The SEO Lab Podcast

Real conversations with SEO experts, SaaS founders, marketers and business leaders about what's actually working in search, Al and digital growth.
Hosted by Butrint Xhemajli

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Where SEO, AI & Business Growth Get Put Under the Microscope.

The SEO Lab isn’t about generic marketing advice. Each episode brings Butrint together with experienced founders, marketers, SEO professionals and industry specialists for practical conversations about what’s changing and what’s actually working.
From technical SEO and AI visibility to SaaS growth, PR, web design, content and entrepreneurship, guests share the strategies, experiences and lessons they’ve learned from doing the work themselves.

SaaS SEO

AI search & growth

Practical, not theoretical

Industry Experts

Founders, marketers and specialists

SEO • AI SaaS • Marketing

Real strategies. Real results.

In this episode of The SEO Lab, we sit down with Janelle Jones, marketing strategist, Fractional CMO, and founder of 4Kiddos, who brings over 15 years of experience in marketing, education, and helping businesses build

In this episode of The SEO Lab, Butrint Xhemajli sits down with Yaniv Goldenberg, a fractional CMO and growth leader who helped scale Elementor, Riverside, and other fast-growing technology companies. Yaniv scaled Elementor from $200K

In this episode of The SEO Lab, we sit down with Morgane L, an experienced SEO and website messaging consultant who helps service businesses and practice owners turn their websites into reliable sources of clients.

In this episode of The SEO Lab, we sit down with Don Wallace, founder of Designs by Don W, a digital media strategist helping businesses, entrepreneurs, and organizations build stronger brands and establish an effective

In this episode of The SEO Lab, we sit down with Chris Murphy, founder of Murphy & Company, a marketing and commercial strategy expert with more than 15 years of experience across advertising, brand, growth,

In this episode of The SEO Lab, we sit down with Peter Rota, a technical SEO consultant and enterprise SEO expert with roughly 15 years of experience, who runs his own consulting business, Peter Rota

In this episode of The SEO Lab, we sit down with Stephanie Richards, founder of SowGrow Public Relations, who has spent nearly two decades helping B2B companies grow through strategic PR, media relations, and AI

In this episode of The SEO Lab, we sit down with Kirsty Sharman, founder of Referral Factory, a referral marketing platform used by thousands of businesses to turn customer advocacy into measurable growth. Kirsty has

In this episode of The SEO Lab, we sit down with James Colistra, founder of Wonderfish and former Executive Director of Integrated Marketing at Forbes, where he spent a decade helping some of the world's

In this episode of The SEO Lab, we sit down with Mark Evans — a fractional CMO and strategic marketing advisor helping SaaS founders and CEOs turn marketing into a growth engine. With experience as