Stop Losing Demos to Competitors Who Rank Above You
Fix what's holding your rankings back, turn organic traffic into pipeline — that's what a SaaS SEO Agency should do.
The SEO Partner Behind These SaaS Brands
We turn organic traffic into demos, signups, and pipeline.
Trusted By
View MoreSEO Case Studies With Real Results
Our case studies show how SEO for SaaS works in practice: technical SEO, content strategy, and conversion-focused improvements working together. The focus is not just rankings, but generating qualified traffic, demos, and consistent growth in revenue and ARR.

How Novalab SEO Agency Helped PropFirmMatch
PropFirmMatch went from fragile to formidable in just six months. With focused technical fixes, stronger...

PropFunding SEO Case Study
PropFunding partnered with Novalab to transform SEO from low visibility into a predictable acquisition channel....

Screendragon SEO Case Study
How Novalab Helped Screendragon Grow Across Search and AI Client: Screendragon Industry: Enterprise SaaS and...
Our services
Whatever your role, Novalab gives you an edge
SEO – Search Engine Optimization
Novalab runs SEO for SaaS companies so pricing, comparison, and use-case pages rank and convert. Audit, fix, then grow demos from organic search.
GEO – Generative Engine Optimization
Novalab runs GEO for SaaS so ChatGPT, Gemini, Perplexity, and Google AI Overviews name you. We structure facts and proof so you make the shortlist.
AEO – Answer Engine Optimization
Novalab runs AEO for SaaS so Google AI Overviews, snippets, and AI assistants cite you. Direct answers so you make the shortlist, not a competitor.
Programmatic SEO
Novalab builds programmatic SEO for SaaS: use-case, integration, and alternative pages that stay unique, get indexed, and convert.
Content Strategy
Novalab plans SaaS content around your ICP: comparisons, alternatives, and use cases that feed demos. Clusters with a job, not a blog calendar.
AI SEO
Novalab runs AI SEO for SaaS so you rank in Google and get named in ChatGPT, Gemini, and AI Overviews.
LLMO
Novalab uses LLMO to get your SaaS retrieved and named inside ChatGPT, Gemini, Claude, and Perplexity. Structure facts and proof so models recommend you.
E-E-A-T
Novalab builds E-E-A-T so your SaaS looks like a source worth ranking. Named experts, proof, and off-site validation Google and AI can verify.
CRO
Novalab treats CRO as part of SEO. We optimize pricing, comparison, and feature pages so high-intent SaaS traffic books trials and demos.
Entity SEO
Novalab's Entity SEO helps Google and AI understand your business, services, and audience, so competitors aren't recommended instead.
Technical SEO
Novalab fixes technical SEO for SaaS: crawl, indexation, rendering, and Core Web Vitals so Google and AI can find the pages that generate pipeline.
Digital PR
Novalab runs Digital PR for SaaS: coverage in publications buyers and search engines trust. Stories that earn links, branded demand, and AI citations.
Link Building
Get Ahrefs-verified backlinks with real traffic, not PBNs. Pick your DR tier and anchor text at checkout. Novalab delivers permanent contextual dofollow links with content included.
Your Trusted SEO forSaaS Agency & GrowthPartner
Helping SaaS Businesses Grow Since 2020: Novalab SEO Agency Creating Real Results
Want more people to find your SaaS product online? At Novalab SEO Agency, we specialize in SEO for SaaS, helping software companies boost rankings, drive visibility, and turn visitors into customers.
We are woking closely with Novalab SEO Agency, and having a great experience. As a B2B business, we need an SEO partner who can support both the technical health of our website and our wider goal of driving organic product...

Ruaidhri N
Marketing Communication Professional at Screendragon
Outstanding SEO Expert Butrint rescued our website from an SEO disaster after a previous contractor nearly destroyed our rankings. Within weeks, he had us (kissinparis.com) climbing back up the search results through hard work, strategic thinking, and disciplined execution. What...

Cengiz Ozelses
CEO
I have worked with Butrint from 2020 to 2023, where he trained many digital learning cohorts, helping the students becoming digital freelancers. Butrint is absolutely one of the best mentors I have ever worked with, he is personally committed, highly...

Mads Galsgaard
Learnio
Butrint is one of the most talented guy we have in our team. He is very knowledgeable and keep him self updates with new technologies. He is a very hard working person and never fail to meet his team expectations....

Md. Noor E Alam
Project Manager at Learnio
Butrint is a highly skilled expert in Digital Marketing and SEO, but also a great Mentor with a proactive desire to help students achieve their greatness and always ready to help and assist them, as well as his colleagues for...

Tresi Dimushi
Digital Skills Albania
Butrint managed a number SEO campaigns for a variety of different UK based clients working closely with the paid search team to ensure that his organic work aligned with the paid efforts Butrint is methodic, inteligent and pragmatic in his...

Richard Russell
UTDS

- Since 2013ranking products at the top of search
- 300+priority keywords driven into the top 3
- +300%organic sign-ups in the first 30 days
Meet the founder
Meet Butrint (Boo-TRINT) Xhemajli, Founder and SEO Lead
Butrint Xhemajli is the academic mind behind Novalab, a Serial SaaS Ranker and host of SEO Lab. With a Master’s in Business Informatics, he has spent every year since 2013 getting products to the top of search, then keeping them there.
He turns SEO for SaaS into a channel that fills demo calendars, grows trial sign-ups and compounds into predictable ARR, across three of the hardest verticals in organic search:
Today he runs a lean, data-driven team built on transparency and measurable outcomes, keeping SaaS and B2B brands from Series A to enterprise visible in both traditional search and AI answer engines.
Read Butrint’s storyThe Experts Pushing Your Business to the Top of Google 🎯
Invite Our Experts to Your Podcast or Webinar
Book our experts as guests for your podcast or webinar to share actionable insights, industry knowledge, and strategic guidance with your audience.
Book me for your podcastIs Novalab SEO Agency the Right Fit for You?
01Is Novalab the right SEO agency for our SaaS company?
If you're a SaaS founder or marketing leader who wants SEO to generate more than just traffic, we'd probably work well together.
We focus on attracting the right audience, increasing qualified leads, and turning organic visibility into demos, signups, and revenue.
We work best with companies that value transparency, fast decisions, and real execution.
02How quickly can Novalab get started?
We love moving fast. From onboarding to identifying opportunities and fixing issues, our goal is to eliminate unnecessary delays.
Once we have the access and information we need, we get straight to work. We don't believe you should spend weeks in meetings before seeing your SEO agency take action.
03What does Novalab focus on first?
We start by looking for opportunities your website might already be missing.
That could mean fixing technical issues holding back important pages, improving existing content, strengthening internal links, or identifying keywords your potential customers are already searching for.
We prioritize what can make the biggest difference to your business, not simply what looks good in an SEO report.
04How do you find keywords that actually generate revenue?
We don't chase search volume just to make traffic graphs look impressive.
We look at what your potential customers search for when they're researching solutions, comparing products, or getting ready to buy. Then we build and optimize pages around those opportunities.
The goal is simple: attract people who are more likely to become customers, not just visitors.
05Does Novalab implement SEO improvements or just recommend them?
We believe good SEO means getting things done.
Our team works on technical fixes, on-page optimization, content improvements, internal linking, and other opportunities that can strengthen your organic performance.
Where we have the necessary access, we implement changes directly. When your development team needs to be involved, we work with them to move things forward.
We don't want valuable recommendations sitting untouched in a spreadsheet.
06How do you measure whether SEO is actually working?
Rankings and traffic matter, but they're not the whole story.
For SaaS businesses, we care about qualified visitors, demo bookings, trial signups, leads, and revenue wherever reliable tracking is available.
We want you to understand what we're doing, why we're doing it, and how it contributes to your business goals.
07What do you need from our team to move quickly?
Not much, but the essentials matter.
We need to understand your product, your customers, and your growth goals. Access to your website and analytics tools, along with timely feedback and approvals, helps us move faster.
We'll keep communication straightforward and meetings purposeful. Your time should be spent growing your business, not managing your SEO agency.
08Can Novalab promise fast SEO results?
We can promise fast action, not overnight rankings.
SEO results depend on your website, competition, and market. No serious agency can guarantee that your traffic or revenue will double in a specific number of days.
What we can promise is that we'll move quickly, take ownership of our work, communicate clearly, and look beyond the obvious opportunities.
We care about delivering what we commit to. And when we see an opportunity to do more for your business, we're not the kind of team that stops simply because the task list is finished.
09Can Novalab handle everything needed to speed up our SEO growth?
Absolutely. And we actually prefer it that way.
From technical fixes and content improvements to website changes, design updates, and implementation, we love taking care of the work ourselves rather than waiting for different teams to get involved.
The best part? We don't charge extra for these SEO-related improvements when they're part of our agreed scope.
Even when it means putting more of our own resources into the project, we'd rather get things done faster than let good opportunities sit untouched.
Our goal is simple: remove bottlenecks, go the extra mile, and help your SaaS business grow as quickly as possible.
Let Novalab SEO Agency Drive Your SEO for SaaS Growth
Work with an SEO for SaaS team that cares about your success. Book your strategy call now
100+ businesses have chosen Novalab. Ready to be next?











