Technical SEO that lets Google and AI crawl SaaS sites
Novalab fixes the technical problems that stop SaaS websites from ranking, even when the product and content are strong. Marketing sites, docs, blogs, and apps often share one domain and fight for crawl budget. Client-side routing hides content. Gated pages return the wrong status codes. Parameters, locales, and staging copies create duplicates. Core Web Vitals fail on templates that should convert.
We audit crawl paths, indexation, canonicals, redirects, sitemaps, robots rules, rendering, and structured data. Then we separate what search engines should index from what they should ignore, especially logged-in app routes that waste crawl budget. For SaaS, this split between product and marketing is the difference between growth and stalled rankings.
Speed is part of the same system. Novalab sets Core Web Vitals budgets for public pages, reduces script bloat, and works with your engineers through tickets and CI checks so fixes do not regress after the next deploy. International setups get hreflang, language-specific canonicals, and sitemap clusters that match the markets you sell into.
You receive a prioritized roadmap, not a 200-page dump. Issues are ranked by impact on discovery, rankings, and conversion. The outcome is a site Google and AI crawlers can understand, index, and trust, so commercial pages can compete for the queries that fill your pipeline.
