How Novalab Helped a Global eSIM Brand Grow Organic Search Visibility

Client: Mobisim
Industry: eSIM / Mobile Connectivity
Website: mobisim.com
Audience: International travelers, digital nomads, business travelers, students, and users looking for mobile data abroad

Goal

Increase qualified organic visibility and turn eSIM search demand into purchases, stronger engagement, and business growth, including increased revenue.

The objective was not only to improve rankings. Mobisim needed to appear in front of users actively looking for international eSIM plans, then guide those users from search discovery to purchase with less friction.

To do this, we focused on technical SEO, commercial page clarity, content structure, internal linking, authority growth, AI search visibility, and conversion improvements.

The Situation

Mobisim sells eSIM plans to customers around the world. The brand had a clear offer in a growing market, but it was not capturing enough organic demand.

Before working with Novalab, Mobisim had low visibility, weak rankings, technical SEO issues, competitors outranking them, weak authority, and poor conversion from search traffic.

The site needed a cleaner technical base, stronger content structure, better commercial pages, and a clearer path from search to purchase.

The Problems We Found

Before working with Novalab, Mobisim’s SEO performance was limited by:

Low visibility for important eSIM and travel connectivity searches
Weak rankings across competitive eSIM search terms
Technical SEO issues affecting crawl clarity
Competitors appearing ahead of Mobisim for high-intent searches
Weak authority compared with stronger competitors
Poor conversion from organic search traffic
Important pages that were not connected well enough internally

More content alone would not fix this. Mobisim needed technical cleanup, clearer commercial pages, better internal structure, and authority growth.

Our Approach

We treated SEO as a growth system with one clear focus: make Mobisim easier to find, easier to understand, and easier to buy from.

The campaign included:

Technical SEO
Content work
Commercial page improvements
Internal linking
Backlink and authority work
AI search / LLM optimization
Conversion and UX improvements

Fixing the Technical Foundation

We started with the technical issues that were limiting crawl clarity and site performance.

This included improving crawlability, cleaning up technical inconsistencies, strengthening indexation signals, reviewing sitemap and robots.txt signals, improving page structure, and making sure search engines could read the site efficiently.

We also improved technical health across the site so future content and authority work would not be held back by crawl or indexation issues.What changed:
Mobisim reached a technical health score of 99, with 858 crawled URLs, only 1 broken page, and a cleaner crawl structure.

1. Fixing the Technical Foundation

We started with the technical issues that were limiting crawl clarity and site performance.

We also improved technical health across the site so future content and authority work would not be held back by crawl or indexation issues.

What changed:
Mobisim reached a technical health score of 99, with 858 crawled URLs, only 1 broken page, and a cleaner crawl structure.

2. Making Commercial Pages Clear and Useful

With the foundation improved, we focused on pages that could drive eSIM purchases and qualified user action.

We improved commercial page structure, page clarity, headings, metadata, content relevance, and the way the offer was presented to visitors.

The goal was not keyword stuffing. The goal was to make it easier for users to understand what Mobisim offers, where its eSIM plans are available, and why they should choose Mobisim over competing options.

What changed:
Commercial pages became clearer, easier to navigate, and better aligned with users who were already searching for international eSIM solutions.

3. Building Content Around Search Intent

Mobisim needed content that matched the real questions users ask before buying an eSIM.

We worked on content that supported both discovery and decision-making. This included informational and commercial content designed around travel connectivity, eSIM use cases, destination-based intent, and user questions.

The content strategy supported users across the full journey — from learning what eSIMs are, to comparing options, to choosing a plan.

What changed:
The site became better positioned to capture relevant search demand across broader eSIM and travel-related queries while supporting users closer to purchase.

4. Strengthening Internal Linking

Important pages existed, but they needed stronger connections.

We improved internal linking between commercial pages, content pages, and supporting informational pages. This helped distribute authority across the site and made it easier for users and search engines to move through Mobisim’s content.

Internal linking helped connect search demand to conversion-focused pages instead of leaving important pages isolated.

What changed:
The site became more connected, making it easier for search engines to understand priority pages and easier for users to move from information to action.

5. Authority Growth and Backlink Progress

Once the technical and content foundation was stronger, we focused on building authority.

Mobisim’s backlink profile improved significantly, with more referring domains and stronger authority signals supporting the site.

The focus was on relevance and trust, not volume alone. In a competitive eSIM market, authority signals needed to support rankings in a clean and sustainable way.

Metric	Before/Earlier Snapshot	After
Domain Rating	——	15
URL Rating	——	5
Backlinks	——	243
Referring Domains	Around 62	163
Health Score	——	99

What changed:
Mobisim’s referring domains grew strongly, with dashboard data showing growth from around 62 referring domains to 160 referring domains. Domain Rating increased to 15, giving the site a stronger authority base for competitive search visibility.

Backlink Profile Improvement

Before SEO Work

Mobisim had weaker authority and was being outranked by competitors with stronger backlink profiles.

Earlier backlink visibility showed lower authority and fewer referring domains, limiting the site’s ability to compete in search results.

After Implementation

Mobisim’s backlink profile improved across key authority indicators:

Domain Rating: 15
URL Rating: 5
Backlinks: 243
Referring domains: 160
All-time backlinks: 702
All-time referring domains: 232

What changed:
The backlink strategy helped Mobisim build stronger trust signals. Referring domain growth supported better ranking potential, stronger visibility, and more stable performance across competitive eSIM searches.

SEO Growth & Technical Performance

Through focused SEO and technical optimization, Mobisim achieved a strong overall website health score of 99.

The site maintained strong technical performance across 858 crawled URLs, with only 1 broken page, controlled redirects, and a clearer crawl structure.

Current technical and authority indicators include:

Health Score: 99
Crawled URLs: 858
Broken Pages: 1
Domain Rating: 15
Referring Domains: 154–160
Backlinks: 243

This gave Mobisim a much stronger foundation for continued organic growth.

6. Tracking What Actually Matters

We expanded tracking around outcomes instead of assumptions.

The campaign monitored organic visibility, clicks, impressions, rankings, CTR, authority growth, technical health, and AI search visibility.

This helped connect SEO activity to measurable business impact, not just ranking movement.

Results Snapshot

Organic Visibility — Last 3 Months

Mobisim achieved:

2.07K clicks
44.4K impressions
4.7% CTR
14.2 average position

This shows that Mobisim started appearing across a much broader range of relevant search queries while generating meaningful traffic from organic search.

The increase in impressions showed expanded visibility. The click growth showed that users were not just seeing Mobisim — they were engaging with the site.

Organic Visibility — Last 28 Days

In the most recent 28-day period, Mobisim achieved:

1.01K clicks
25.1K impressions
4% CTR
14.7 average position

This confirms that performance was not limited to a one-time spike. The site continued to generate steady visibility and clicks from organic search.

High-Intent Performance

For high-intent search activity, Mobisim achieved:

107 clicks
1.91K impressions
5.6% CTR
10.4 average position

This is especially important because high-intent users are closer to taking action.

When Mobisim ranks for queries where users are already looking for eSIM solutions, the traffic has stronger commercial value. These users are more likely to compare plans, choose a destination, and purchase an eSIM.

Expanding Visibility Into AI and LLM Search

Novalab also helped Mobisim extend visibility beyond traditional search.

The campaign included AI search and LLM optimization, making the site easier for answer engines and AI-driven discovery platforms to understand, cite, and surface.

Mobisim’s AI visibility showed measurable progress:

180 total AI citations
1 average cited page
1 ChatGPT citation/page shown in reporting

This shows that Mobisim was not only gaining visibility in classic search results, but also beginning to appear inside AI-driven discovery environments.

As more users rely on AI tools to compare products and find travel solutions, this gives Mobisim an additional layer of visibility beyond Google search alone.

Client Feedback
Driving visibility, qualified traffic, and revenue-focused results.

SEO Achievements

These milestones show consistent growth in Google Search visibility, helping the brand move from early traction to stronger search performance and more qualified traffic.
Results Delivered

1,000 Google Search Clicks
Reached 1,000 clicks from Google Search within 28 days.

900+ Search Clicks
Built consistent momentum through improved SEO direction and site structure.

800+ Search Clicks
Increased visibility by targeting more relevant SaaS search opportunities.

700+ Search Clicks
Created a stronger technical foundation for long-term organic growth.

Why This Worked

This worked because the campaign did not treat SEO as isolated tasks.

Technical issues were addressed first, creating a cleaner foundation before content and authority work scaled.

Commercial pages were improved so users could understand the offer faster and move toward action with less friction.

Content was built around real search intent, not just keyword volume.

Internal links connected important pages, improving crawl paths and authority flow.

Backlink work strengthened trust signals in a competitive market.

AI search optimization helped Mobisim expand visibility into new discovery channels.

Measurement kept the campaign focused on meaningful outcomes: visibility, qualified traffic, authority, technical health, and conversion potential.

Final Takeaway

Mobisim grew by fixing the technical foundation, improving commercial clarity, building content around user intent, strengthening internal links, increasing authority, and expanding visibility into AI search.

For an international eSIM brand competing in a crowded market, this case study shows what happens when SEO supports real business outcomes — not just rankings.

Mobisim is now better positioned to capture qualified search demand, bring in users actively looking for eSIM solutions, and convert organic visibility into business growth, including increased revenue and income.

Ready to Improve Your SEO Performance?

Want organic search to bring in better-fit customers, not just more traffic?

Novalab helps eCommerce, SaaS, fintech, and international service brands improve technical SEO, content structure, authority, AI search visibility, and conversion-focused organic growth.

Contact Novalab SEO Agency today to discuss how we can help your business grow.

Mobisim SEO Case Study