🚀 From Google Penalty to Paris SEO Domination (Case Study)
See how Novalab SEO Agency rescued Kiss Me in Paris Proposals & Weddings, a world-class wedding & proposal photography brand in Paris, from an SEO disaster, rebuilt trust, and delivered stable growth in under a year.
Overlay stat badges:
- DR: 42 → 51
- Avg. Position: 20.3 → 2.7
- 85+ Keywords in Top 3
Client Overview
Goal: Build credibility and context.
Client:Kiss Me in Paris Proposals & Weddings
Industry: Luxury Photography & Event Planning
Size: Mid-sized team (20+), Global clientele
Website: kissinparis.com
Kiss Me in Paris Proposals & Weddings is an internationally recognized photography brand specializing in luxury weddings, proposals, and events in Paris. Despite its prestige, the company faced severe SEO issues, Google penalties, toxic backlinks, and declining traffic before partnering with Novalab SEO Agency.
Challenges & Goals
Flagged by Google; site trust was compromised.
Toxic backlink profile caused daily traffic drops.
Domain Rating was below 40.
Couldn’t maintain top positions for competitive keywords.
Needed stability, authority, and growth.
Our Strategy
Technical SEO:
-
Fixed crawlability, internal linking, site health → 97% Health
- Resolved penalties, robots.txt, and LLM directives
- Screenshot: Semrush Thematic Reports (100% Crawlability, HTTPS, etc.)
Content & Authority Growth
Through a strategic combination of high-quality content creation and targeted authority building, Kiss Me in Paris achieved consistent growth in both Domain Rating and referring domains. The website now benefits from a strong and expanding backlink profile, supported by relevant, high-authority sources.
This increase in authority has strengthened trust signals, improved competitive positioning, and played a key role in driving higher rankings, increased organic visibility, and long-term SEO performance.
Global Keyword Rankings Across Multiple Countries
For kissinparis.com, we achieved strong global SEO visibility, ranking in the Top 1–2 positions for high-intent keywords across multiple countries and languages.
The site now ranks for over 1,070 keywords worldwide, including competitive terms such as “Paris proposal planner,” “kiss me in Paris,” and multilingual variations. This strategy drives qualified international traffic from markets such as the United States, France, the United Kingdom, Germany, Spain, Brazil, and more, helping the brand attract high-quality leads consistently.
Global Multi-Language SEO & Technical Health Optimization
By implementing a fully optimized multi-language SEO structure, we enabled the website to perform strongly across multiple international markets. At the same time, we resolved all major technical SEO issues, resulting in a Health Score of 100, which has been consistently maintained.
This ensures that internal URLs are fully optimized, crawlable, and free of critical errors, creating a strong technical foundation that supports sustainable global rankings, improved crawl efficiency, and long-term organic growth.
Average Position Improvement Across Keywords
Through continuous on-page optimization, technical SEO fixes, and strategic keyword targeting, we significantly improved overall keyword performance. The website’s average ranking position has recently improved to 7.5, indicating that a large portion of tracked keywords are now ranking on the first page of Google.
This improvement reflects stronger relevance, better content alignment, and increased authority, resulting in higher visibility, more qualified traffic, and stronger conversion potential from organic search.
Structured Data & Schema Optimization
We analyzed the business model and user intent to identify and implement the most appropriate schema markup for the website. By correctly configuring FAQ, breadcrumbs, and other relevant structured data types, we improved how search engines understand and display the site’s content.
As a result, the website now has 237 valid schema items with zero critical errors, helping enhance rich results eligibility, improve SERP appearance, and strengthen overall technical SEO performance.
Local SEO & Google Business Profile Optimization
We fully optimized and actively managed the client’s Google Business Profile, ensuring accurate business information, consistent citations, and ongoing engagement through regular posting and updates.
By optimizing for the right local keywords, adding high-quality citation sources, and maintaining weekly Google Business Profile posts, the business achieved stronger local visibility, increased customer interactions, and a steady flow of reviews. This resulted in improved prominence in local search results and stronger trust signals for potential customers searching in Paris.
Local Keyword Optimization, Citations & GBP Growth
After optimizing for the right local keywords and adding high-quality citation sources and directories, once they were indexed, we began to see clear improvements in local visibility. We also consistently posted at least once per week on the Google Business Profile, which helped increase engagement, profile views, and overall local search performance.
Final Results & Competitive Advantage
Through a comprehensive SEO strategy, we successfully outperformed competitors across every major performance metric. This includes Health Score, Domain Rating, high-quality backlinks, total visitors, organic traffic, and total organic keywords.
As a result, Kiss Me in Paris has achieved a clear competitive advantage in its market, with stronger visibility, higher authority, and more sustainable organic growth compared to key competitors.
Client Testimonial
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