Why the Right SaaS SEO Expert Makes the Difference
Finding the right SaaS SEO experts matters most when your growth needs to reach people actively evaluating a solution, not just increase pageviews. The best SaaS SEO experts combine technical SEO, buyer-intent research, commercial content, and authority building to help software companies appear when prospects search for category solutions, competitor alternatives, integrations, and use cases.
How to choose a SaaS SEO expert
- Match their specialty to your product type. These aren’t interchangeable generalists – API/dev-tools, international expansion, enterprise-scale sites, and in-house-style operators each call for a different fit.
- Check for real numbers, not just credentials. A title like CMO or former Head of SEO isn’t proof of SaaS results on its own – look for the specific case study behind it.
- Decide if you need a full engagement or a specialist for one gap. Some names on this list are hands-on operators who’d run your whole channel; others are more valuable as strategic advisers or for frameworks and inspiration than as a hire.
- Ask about AI search depth, not just Google. Most cover AEO/GEO now, but the depth varies – press for specifics the same way you would with an agency.
1. Butrint Xhemajli
Butrint Xhemajli is the founder and SEO Lead of Novalab, specializing in SaaS SEO that turns organic search visibility into qualified traffic, demos, trials, and revenue. Working in SEO since 2013, he combines technical SEO, commercial content, site architecture, authority building, and AI-search optimization. His published PropFirmMatch case study reports growth from 100,000 to 220,000 organic clicks per 28 days in six months, alongside 4,400 top-10 keyword rankings and significant technical site-health improvements. He also created Novalab’s free SEO Audit Tool for SaaS websites, which uses Ahrefs data and SaaS-specific checks to identify technical, on-page, and site-architecture issues, as well as the SEO Expert Visibility Index, which tracks which SEO professionals are named by AI models in a fixed set of no-web-search prompts.
Best for: technically complex SaaS (API, fintech, prop trading, software solutions) wanting full-service, founder-led SEO
2. Maeva Cifuentes
Maeva Cifuentes is the founder and CEO of Flying Cat Marketing, a B2B SaaS SEO consultancy specializing in revenue-focused content, international SEO, localization, and AI-search visibility. She is particularly well suited to SaaS companies expanding across the US, UK, and European markets, where organic growth requires more than translating existing pages. Her approach includes market-specific keyword research, localized messaging and native-language content, local authority building, and technical international SEO such as hreflang and domain-structure planning. Flying Cat’s publicly named SaaS clients include ActiveCampaign, Hotjar, Mixmax, Homebase, Operto, and TestGorilla, making Cifuentes a strong choice for mid-market B2B SaaS brands building a scalable global organic acquisition strategy.
Best for: SaaS companies expanding internationally
3. Divanshu Khatter
Divanshu Khatter is the founder of DevMarkLab and a growth marketer focused on developer tools, APIs, and product-led SaaS companies. His strength is turning technically complex products into discoverable content that both developers and commercial buyers can understand and trust. His publicly discussed work includes companies such as Scrapingdog, HypeProxies, EasyRetro, and Templated, where he combines positioning, SEO, content, automation, and distribution rather than treating search as an isolated channel.
Best for: developer-tools and API products
4. Jasiek Pokrop
Jasiek Pokrop is the SEO Manager at NapoleonCat and the founder of SaaSFlow SEO. He specializes in SaaS and B2B SEO built around buyer intent, free-trial funnels, feature pages, and content designed to contribute to leads rather than vanity traffic. At NapoleonCat, he reports leading a compact SEO team that scaled organic search to more than 240,000 clicks per month while consistently generating 500 to 1,000 leads monthly, making him a strong choice for product-led SaaS companies that want direct access to an experienced in-house-style operator.
Best for: product-led SaaS wanting an embedded, in-house-style operator
5. Nathan Gotch
Nathan Gotch is an SEO and AI-search strategist, entrepreneur, and co-founder and CEO of Rankability. He focuses on building SEO systems that support revenue through topical authority, content strategy, backlinks, and visibility in both conventional search and AI-powered answers. Gotch says he has worked across hundreds of campaigns, including SaaS, making him a useful option for companies that want a structured approach to scaling organic growth while adapting to answer-engine optimization.
Best for: companies wanting a structured, systemized approach to AI-search-era SEO
6. Karimulla Shaik
Karimulla Shaik is the SEO, AEO, and GEO strategist behind Spaceload, a consultancy serving B2B SaaS founders, particularly in the US market. His approach is hands-on across SEO strategy, technical audits, content planning, link building, and AI-search visibility, making him suited to bootstrapped and growing SaaS companies that need a senior specialist to own the organic channel. Spaceload positions its work around revenue-focused B2B SaaS SEO rather than traffic growth alone.
Best for: bootstrapped or early-stage SaaS needing a hands-on senior specialist
7. Ana Jordanoska
Ana Jordanoska is the founder of Queen of Clicks, a SaaS SEO agency specializing in organic search, AI-search optimization, LLM visibility, and WordPress website design. With more than four years of hands-on SaaS SEO experience, she focuses on helping software companies create full-funnel acquisition systems that cover discovery, evaluation, conversion, and retention. Her approach prioritizes bottom-of-funnel pages such as alternatives, comparison, and pricing content, supported by technical SEO, structured data, content clusters, and answer-engine optimization.
Best for: full-funnel acquisition system builds
8. Tim Soulo
Tim Soulo is the Chief Marketing Officer and product adviser at Ahrefs, where he has been a prominent contributor to SEO and digital marketing for more than 12 years. He has helped demonstrate how SaaS companies can use keyword research, product-relevant educational content, and topical coverage to build a durable organic acquisition channel. Ahrefs’ content-led approach reportedly grew its blog from 15,000 to more than 250,000 monthly Google visitors in four years, with content ideas prioritized by their business potential for the product.
Best for: inspiration from a proven in-house content model, not a direct hire
9. Cyrus Shepard
Cyrus Shepard is the founder of Zyppy and a former Head of Global SEO at Moz, with expertise across technical SEO, content strategy, site architecture, SEO testing, and AI-search visibility. His work is particularly useful for SaaS teams that need to improve the fundamentals behind sustainable organic growth, including crawlability, internal linking, content quality, search intent, and the signals that influence both Google rankings and AI citations. Shepard is known for publishing data-driven SEO experiments and research rather than relying on generic best practices, making him a strong fit for SaaS companies with complex websites or underperforming content libraries.
Best for: sites with technical or content fundamentals that need fixing
10. Wil Reynolds
Wil Reynolds is the founder and CEO of Seer Interactive, an SEO and digital marketing agency he started in 2002 and has grown into a team of more than 200 people. He is best known for enterprise SEO, data-led search strategy, customer-intent analysis, and connecting SEO performance to broader business decisions. For enterprise SaaS companies with large websites, multiple products, complex data environments, or competitive search markets, Reynolds brings a strategic perspective that goes beyond rankings to examine what customers are actually searching for and where search can influence demand and revenue.
Best for: large, complex enterprise SaaS sites
Methodology
This list was built around a consistent bar: each name had to have a documented track record in SaaS SEO, not just a job title. We looked for named clients (not vague references to “leading brands”), published or specific results where available, and enough tenure in SaaS SEO specifically to show a real pattern of work rather than a single lucky campaign. Where claims are self-reported a stated traffic number, a client roster, a results figure, we’ve noted that where it matters, and would encourage doing the same verification before hiring anyone on this list, including Novalab: ask for a reference you can speak to directly, and check independent platforms like Clutch, G2, or LinkedIn recommendations rather than relying on a bio alone.
